Professional Experience
SAMSUNG ELECTRONICS AMERICA - RIDGEFIELD PARK, NEW JERSEY
Assistant Manager, Digital Analytics, September 2015-Present
- Conversion funnel analysis
- A/B Testing
- Agency project management across tagging and creative testing efforts
- Tagging development (Experience with Tealium)
- User Testing
REPRISE MEDIA (IPG MEDIABRANDS) - NEW YORK, NEW YORK
Marketing Manager, SEO, June 2014-August 2015
- Created the first automated analytics report based on the Google Analytics Core API and a pre-built script, saving 15-20 hours per month on reporting time
- Trained the search department on regular expression best practices and using the Core API for reporting
- Presented monthly reports on site and campaign performance to stakeholders
- Implemented content gap and competitive analyses to uncover onsite and social content strategies for brands
- Built measurement plans and consulted on tagging implementation for web analytics tracking
- Managed copywriters to create copy for product landing pages and blog posts, and junior analysts to develop optimization strategies
- Designed wireframes, mock-ups and interactive prototypes to communicate content and user experience strategies to clients
- Conducted technical site audits and guided developers on technical optimization strategies for mobile and desktop experiences
360I - NEW YORK, NEW YORK
SEO Analyst, October 2013-June 2014
- Created and presented monthly and ad hoc reports on search performance
- Designed mockups of new content integration into pages and technical SEO elements (custom 404 pages)
- Executed technical site audits for clients and provided recommendations that follow technical SEO best practices for national and global sites
- Created mobile-specific strategies (mobile SEO, app indexing, app banners on sites) to improve brand mobile visibility and presence
LEXISNEXIS - NEW PROVIDENCE, NEW JERSEY
SEO Strategist, June 2013-October 2013
- Drafted SEO content blueprints for newly designed websites in the legal vertical
- Collaborated closely with the social media team to optimize posts and the promotion of owned content
- Worked with the web development team to implement technical SEO recommendations and collaborated with the social media team to optimize posts and the promotion of owned content
DIGITAL BRAND EXPRESSIONS: PLAINSBORO, NEW JERSEY
Digital Engagement Specialist and Community Manager, May 2012-June 2013
Social Media
- Reported on campaign performance for paid social and social media initiatives
- Drafted social posts and created digital promotions
- Created training presentations for clients to utilize their social media platforms
- Created and monitored social media profiles for clients on Facebook, Pinterest, LinkedIn, Twitter, Flickr, and Google Plus
SEO
- Used Google Analytics, Webtrends, and Omniture to monitor traffic and engagement
- Implemented technical site audits
- Optimized blog posts, press releases and articles
- Pulled web rankings and created monthly reports of SEO progress against competitors
Paid Search
- Provided keyword research for campaigns
- Responsible for creating ad copy for clients, and monitoring and adjusting overall PPC budget spend for Bing, Google, and Facebook advertisements
